Never go alone; always take a mate, preferably a knowledgeable one, and take off the rose-tinted specs.
Do your homework on the particular model before you go - little pointers here and there can make all the difference when you see it in the flesh. Don't make rash decisions and be prepared to walk away from anything that simply doesn't sound right.
If it sounds too good to be true then the chances are that it will be. There are plenty of bikes out there, so don't be frightened to miss this one. Make sure the name on the logbook ties in with the guy who is selling and the venue you are viewing it at. After all, who really does let a mate sell a bike on their behalf? And yet the amount of times that story is used is beyond belief.